Newsletter Archive

Easy Storytelling Advice for 2026 (and a bonus lesson from Sarah Silverman)

In 2019, comedian Dave Chappelle won the Mark Twain Prize for American Humor.  A bunch of his famous friends came to honor him on the stage. Sarah Silverman was one of them.  While...

Can't think of stories for your newsletter? Do this instead!

“‘You’re being silly...” “You need to stop this.” “You look really dumb.” OMG, ENOUGH! Does your brain talk to you like this 👆?  Because here I am, at the local park… Yes, there’s...

"It's been done already..." Here's why you should do it anyway

"WHY BOTHER? It's already been done." Ahh, the ultimate action-killer statement. "Why bother?" The thing is, you're right! It probably has been done already. But you should do it anyway! Why? Well, it’s the...

Your Brand Needs a Villain (Here's How to Create Yours)

Your brand needs a villain.  Many copywriters and marketers teach this.  Why, though? Well, a villain creates conflict.  And having conflict in your messaging makes it more interesting.  But more...

I Joined a Membership I Swore I Wouldn't -- Here's What Converted Me

So...I joined a membership last week.  I wasn’t going to.  I swore to myself I wouldn't. So why did I? It's because this membership focuses on ONE thing and ONE...

Are Menthol Eye Drops Right for You?

"It burns!!!!" My friend Alisa is clutching her eyes, screaming on a train in Tokyo. Why? No reason. She just happened to buy these Japanese eye drops (on my humble recommendation). They happened to...