Let's make sure you're in the right place

  • You're a founder or owner

  • You need help with ecomm emails

  • You have a budget

  • You're in the selection process

Welcome and thanks for stopping by!

Can I get you anything? Tea? Cookies? Some water? No, okay.

Well, have a seat, and we'll get right into it. 

Now that you're comfortable, I'm gonna give it to you straight...

I have good news & bad news:

The good news is this.

You're sitting on a GOLDMINE you've barely touched (yes, it's your email list, full of people who bought from you and signed up to hear more). 

Now, here's the bad news:

You rarely write to your subscribers, don't have time, and frankly, can't AI just handle all of this nonsense already? 

On AI -- no, it can't (yet), but I'll get to it in a sec.

But First...

Let's address the real issue of why you're unable to capitalize on your email list when you know it's just sitting there, waiting for you. 

The thing is, wholesale is your business, and it's been fine, right?

But margins are kinda blah and you really want to grow your own shop. Probably since COVID, when every brand was scrambling how to figure out direct-to-consumer overnight and you thought, "I need to do that too." 

That was many moons ago, and "I'll get to it later" has turned into years. 

And honestly, you hate-with-a-passion-of-ten-thousand-suns those spammy ecomm emails you see every day. 

So, it actually makes perfect sense why it's impossible to get excited about doing something you personally can't stand!

But here's the unfortunate reality. 

You know you need to do it.

Because you need to sell in between wholesale drops, get rid of last season's inventory that's collecting dust in storage, and most importantly, every month you don't email is another month you're leaving money on the table 💸

Well, I have one more snippet of good news: 

There's a way to send emails people actually look forward to getting, that also sell, without requiring your attention every day.

Emails where subscribers get to know you:

the person behind the brand, the story behind the product.

Where they start to trust you. Maybe even like you -- and not just because of another discount code that cheapens your brand and makes your wholesalers resent you.

The emails I'm talking about build relationships. 

And that’s exactly what I can help with. 

Who am I?

I'm Cin Suzuki, your handy-dandy copywriter, email strategist, mom of 3, and real person who writes non-boring and non-desperate story-based emails for Shopify brands (that's me 👇)

Oh, my apologies! That's my daughter's idea of me. 

Here's the real me:

Yep, that's me and my lovely family. 

And my emails are just as lovely. 

These emails will sound like you, land in your subscribers' inbox every week, and over time, gently and authentically build a relationship that turns a casual fan into a loyal customer.

You'll build rapport, subscribers will actually respond to these emails (with love), and if for whatever reason you get a complaint about your product, we use your emails as a way to turn a negative into a positive. 

Here's the best part:

I write the ALL the emails, build the automated flows, nurture your precious list like it's your firstborn child, and basically handle everything in Klaviyo.

You review by text or email and approve. That's it.

No weekly calls. No crazy back-and-forth. 

Consider your retail emails officially taken off your plate. 

Let's see if we're a good fit

We start with a short 30-min video call just to chat and see if our personalities are the right fit for each other. It'll be a conversation, not a sales pitch.

And I'm gonna be honest here -- our personality fit is the most important part.

If you need to micromanage, can't let go, or have a bajillion questions for every email I write, we're not meant to be 💔

Because like I said, I'm a busy mom of three and small business owner myself, so just as you don't have capacity to write and send fun engaging emails, I also don't have the capacity to be micromanaged, overly-edited, and dissected like a worm in biology class. 

This doesn't mean I'm not willing to earn your trust

My main goal for the first month or two is to make sure you are comfortable.

I will walk you through the process and what we can anticipate with unsubscribes and spam-alerts.

You'll see the types of emails I write, and you'll probably be *utterly delighted* by them. 

Once we develop that trust, all you do is read a handful of emails once a month and tell me if they're approved (or not). 

If that all sounds good to you, fill in the short form below to see if we're the right fit for each other!

Contact me here 👇🥰

Here's What's Included

  • Automated Flows

    $500-$700 per flow (one-time payment, payable in installments)


    • Welcome Flow
    • Cart Abandonment Flow
    • Checkout Abandonment Flow
    • Post-Purchase Flow


    I will write, build, filter, set triggers, and schedule your automated flows in Klaviyo. These are the emails that generate revenue while you sleep. We don't need to do all at once, but we need, at minimum, the Welcome Flow & Cart Abandonment Flow.

  • Monthly Retainer 

    $500/month

    • 4 Campaigns/month (body, subject line, preview text)
    • List Segmentation
    • Written and scheduled in Klaviyo
    • You review by text or email (once a month)
    • Troubleshooting tech and address customer questions/concerns


    If you have wholesale customers in Klaviyo, that's fine. We can "suppress" them from retail emails.

  • Performance Bonus 

    10% (conditional)

    • Before we start, together we'll set the baseline. Once the program grows past that number, I earn 10% of everything above it.


    • Example: Let's say your emails make $1000 a month, and after working with me, it grows to $3K/month. The difference is $2K. My bonus is $200. Your retainer stays the same, and the bonus is on top, only when you're making more than your baseline.

    • Tracked via Klaviyo attributed revenue.
  • Additional Perks

    • Brand Voice Development: By chatting with you and seeing how you communicate, I can develop a "brand voice" for you.

    • Homepage Audit: Before we get started, I audit your homepage for conversion gaps and add the proper subscription forms to your website.

Are We a Good Fit?

  • Great Fit if...

    • You're a wholesale-first brand and want to grow your ecomm channel

    • You have a unique product or perspective with a story to tell

    • Your average order value is $100 or more

    • You drive consistent traffic through ads, social, or other channels

    • Your list contains at least 800+ engaged subscribers 

    • You trust in the process and can let the writer work

    Contact Me Here

  • Probably Not if...

    • Your store is heavily discount-driven & price is the main reason people buy 

    • Budget is a sticking point and you have no other revenue sources

    • You prefer to redirect creative or need to "fix"every word 

    • There is no plan to actively increase traffic and your list is under 500

FAQs

Won't this compete with my wholesale accounts?

Only if you compete on price, which this program doesn't. My approach is built on relationship and storytelling, not discounts, so you're never undercutting anyone.

As long as you maintain MAP pricing, there should be no conflict.

Why pay a retainer if my ecomm is still small?

Easy. Because as you probably know from experience, a one-off email doesn't build anything.

The relationship between your brand and your subscribers deepens over time, with consistent, well-written emails that show up every week.

Flows start generating revenue immediately. Campaigns compound as the list grows.

The retainer is what makes the program work, not just individual emails.

Is email actually still worth it?

Your Instagram following, your TikTok audience, your Facebook page, you don't own any of that.

The algorithm changes, the platform tanks, the account gets flagged.

Your email list is yours. No platform can take it away.

Email also consistently generates $36–$40 for every $1 spent, more than any other channel.

Open rates have risen for five consecutive years. 30 years ago, everyone said email is dead, yet the biggest brands are doubling down on it today. 

And lastly, if you're running ads and not on email, it's a coin toss whether those buyers will come back. But with email, continue building a relationship long after they've clicked the ad.

I don't think I have a brand voice. What then?

Most founders say that. It's almost never true.

We get on a call, you talk about your brand the way you'd talk to a friend, and I find the voice in that.

The goal is to sound like you on a normal day, not a polished, buttoned-up fake version of you.

Whether you think you're too quiet or too much, that's usually exactly where the writing lives.

What if I don't like the writing?

You review and approve every email before it goes out, by text or email.

That said, this works best when there's trust in the process. The writing takes real time and creative space. Clients who give that space get the best results.

Clients who want constant revisions don't get the best version of this work, and like I said earlier, we're probably not the right fit.


Do you use AI to write the emails?

No. Ideas may be researched, but every word is written by me. That's what makes the emails feel human, because they are. It's also why I need clients who trust the process. Good writing takes time. That's the trade-off, and it's worth it.

So going back to what I said earlier about AI not being able to do everything, we're just not there yet. AI can't write, schedule, filter your flows and campaigns.

I guess it technically can, but you'd need to open up an AI agent that can access all your business platforms, so regardless, you'll need someone to manage that, unless you're totally comfortable with a robot looking into all your systems and communicate with your customers and prospects without supervision.

But I am keeping my eye out on all of this because over time, we will get there, and I plan to be the human part of the equation.

Until then, you gotta DIY it or outsource it. 


What do you mean by "story-based"?

I write emails that sound like they are coming from a friend.

That way, subscribers get to know you and the stories behind your product. We don't need to share your life story, and you only need to share tiny snippets you want to share. Anything that makes you uncomfortable will not be included.

Here are 2 ways we can do this:

Slice-of-Life Storytelling

  • Founder's voice, personal anecdotes, what happened today, the origin of a design. Real person talking to real person.

Micro Storytelling

  • When there's no personal story to pull from, I build atmosphere instead. Sensory, evocative, place-based. The brand world becomes the story.