Newsletter Archive

Everyone Will Tell You That Blah-Blah-Blah Is Dead

"Email is DEAD."  "Blogs are DEAD." "Websites are DEAD." "Print is DEAD." "BLAH-BLAH-BLAH is DEAD!!!!!" People have been saying this for DECADES.  And as soon as you step into building...

Everything in "Moderation", Right? Wrong!

"Everything in moderation!" I used to live and breathe by that phrase, especially when it came to my health. But surprise, surprise, was I getting into better shape? Nope. Was...

Before & After: Ecommerce Homepage for Women's Apparel

I had the chance to work on the Miss Lulo homepage, and I must say, I LOVE working on eComm homepages! Here's the before: Here's what I first noticed: The...

How I Move Forward When I Don’t Trust Myself

I’ll get straight to the point here. This is how I move forward when I don't trust myself:  My fear of regret is bigger than my fear of getting it...

How to Keep Your PDF Readable (Without Cutting Content)

One of the most common issues I see when auditing lead magnets, digital products, or worksheets? Too much information crammed onto a single page. And honestly, I get it. Most...

The Message that Fits Comes After the Ones that Don’t

The other day, my 4-year-old daughter Ella was trying to take out her hair tie. From across the room, she called out: “I think I got it, Mommy~”(that confident little...