Newsletter Archive

Are Menthol Eye Drops Right for You?

"It burns!!!!" My friend Alisa is clutching her eyes, screaming on a train in Tokyo. Why? No reason. She just happened to buy these Japanese eye drops (on my humble recommendation). They happened to...

I Wrote This With a Pinched Nerve (and I Still Enjoyed It)

Slept weird last night, and my back hurts. Like A LOT. Feels like nerve pain. Hurts to get up. Hurts to stand. Hurts to breathe. So, what the heck am I doing writing...

The Cardinal Rule of Marketing that I Decided to Break

When my husband goes to the grocery store, he is on a mission. He has a list. He is focused.  And he doesn’t “hang out” in the aisles. I, on...

Punctuation is Important - But THIS is Even More Important

I didn’t realize daylight savings ended and had this exchange with my husband this morning: 🤣  These types of texts always crack me up. You might be thinking this is...

What the Heck to Write About (I Know You Have This Problem Too)

"Ugh, what am I gonna write about today? Maybe yoga... No, I’ll talk about that cute thing Ella said! Actually, I probably should share some good copywriting info...." And around...

Thinking of Niching Down? Read This First

Niche down, they say. It’s the magic key to conversions, they say. But before you pick a niche because some guru told you to, please consider this: ➡️ When you...