Newsletter Archive

Your Brand Needs a Villain (Here's How to Create Yours)

Your brand needs a villain.  Many copywriters and marketers teach this.  Why, though? Well, a villain creates conflict.  And having conflict in your messaging makes it more interesting.  But more...

I Joined a Membership I Swore I Wouldn't -- Here's What Converted Me

So...I joined a membership last week.  I wasn’t going to.  I swore to myself I wouldn't. So why did I? It's because this membership focuses on ONE thing and ONE...

Are Menthol Eye Drops Right for You?

"It burns!!!!" My friend Alisa is clutching her eyes, screaming on a train in Tokyo. Why? No reason. She just happened to buy these Japanese eye drops (on my humble recommendation). They happened to...

I Wrote This With a Pinched Nerve (and I Still Enjoyed It)

Slept weird last night, and my back hurts. Like A LOT. Feels like nerve pain. Hurts to get up. Hurts to stand. Hurts to breathe. So, what the heck am I doing writing...

The Cardinal Rule of Marketing that I Decided to Break

When my husband goes to the grocery store, he is on a mission. He has a list. He is focused.  And he doesn’t “hang out” in the aisles. I, on...

Punctuation is Important - But THIS is Even More Important

I didn’t realize daylight savings ended and had this exchange with my husband this morning: 🤣  These types of texts always crack me up. You might be thinking this is...