"Don't say the e-word, mommy~" 👧🏻🎵
It's Ella, my 5-year-old.
“What’s the e-word??” I ask, wondering if it’s some new slang.
She leans in and whispers,
“E-di-ot.”
“Oh, you mean idiot 🤭” I snicker, as my 8-year-old Eden screams from the sidelines...
“ELLA, that's NOT how you spell it!!! Idiot starts with an L.”
Which then triggers Nolan (10) to loudly interject...
“WHAT?!?!?!” 👦🏻💢“It starts with an i, you idiot!!!”
“Boys! Don’t say the e-word!!!!” 👧🏻
🤣🤣🤣
Look, I don’t always enjoy being a parent.
And I know we shouldn’t condone our children calling each other idiots.
But this backseat exchange had me cracking UP.
And now, my husband and I have been saying things like, “Don't be an e-word~” and it makes us laugh every time.
Ahhhh, such strange joy our children bring us ❤️
But there‘s another “e-word” that usually doesn’t bring joy.
And that word is, you guessed it:
Email~
In case you haven’t noticed, unlike most people, I love email.
I love it all: writing, sending, receiving.
I receive an email every single day from some lists that I'm on.
But these emails are good.
They're entertaining, educational, and have a ton of personality.
But what really makes them work?
They have a mechanism to get people on their list consistently. Without this, even the best-written emails can't help your business grow.
And a big part of the growth mechanism is to bribe them to join 😅
With a lead magnet, of course.
Everyone knows this.
The problem isn't that lead magnets are dead. It's that the quality isn't quite there.
I’ve evaluated A LOT of lead magnets, and here are just a handful of problems I see 👇
🔸WAY too much info
🔸Completely written by AI which reduces credibility and authenticity.
🔸Doesn’t solve a problem
But here's the good news.
My newest product, Hidden Gems Issue #5, can help with all that.
Too much info?
🔸I show you examples of how to make a 50+ page lead magnet without giving the feeling of information-overload.
Completely written by AI?
🔸That’s okay! As long as you do these TWO things.
Doesn’t solve a problem?
🔸If someone else in your industry solved a problem, you can use THEIR success to elevate your own credibility (without being a slimeball about it).
That’s just three of the almost 70+ insights you’ll get from this issue!
And one of the underrated best parts of Hidden Gems Issue #5 is that it reads like an Instagram carousel.
Very easy to scroll on your phone.
I mean, hey, if you’re gonna doomscroll deep into the night, you might as well doomscroll something cute, fun, and educational.
And Hidden Gems Issue #5 fits the bill.
Right now, you can still get it for FREE.
Like I said last week, I haven’t decided when I will revert this product back to paid.
But it will eventually, once I reach a few goals.
So grab Hidden Gems Issue 5, aptly dubbed The Fully Loaded Lead Magnet Playbook for free using this code:
GETFULLYLOADED
So as my husband and I now say, “Don’t be an e-word” and grab it today!
Enjoy!!
🥰Cin
