The other day, my 4-year-old daughter Ella was trying to take out her hair tie.
From across the room, she called out:
“I think I got it, Mommy~”
(that confident little singsong voice)
Three seconds later:
“I think I don’t got it…”
And then—after another few seconds:
“Wait, maybe I got it again~”
😂 Same, Ella. Same.
This is exactly what trying looks like.
Parenting. Business. Life.
It’s just a whole string of:
“I think I got it.”
“Oops, I don’t.”
“Wait… maybe I do.”
Again and again and again.
Every “I don’t got it” experience is always followed by another “I got it” moment.
The only way you miss out is if you stop trying before that next part happens.
Writing your own copy feels like this too.
One minute, your words feel clear and powerful.
The next, everything looks clunky or off.
Then suddenly, one sentence clicks—and it's exactly what you wanted to say.
That’s the process.
And if you’re in that messy middle right now, wondering how to describe what you do, who it’s for, or why it matters, my Messaging Conversation Cards might help.
They’re not another worksheet or checklist.
They’re prompts—gentle, thoughtful ones—designed to get you unstuck, so you can find the words that already live inside you.
Just imagine how much more grounded and aligned your brand will feel when you stop worrying about the “I don’t got it” moments and start seeing them as part of the process.
Every draft, every detour, every not-quite-right version is how you get to the message that actually fits.
You don’t have to get it right the first time.
You just have to keep going.
Whether you're writing your website, reworking your offers, or just trying to explain what you actually do…
Keep going.
You’ve got it. (Even when you don’t lol.)
Right, Ella?
Oh—hang on.
Now she’s trying to put the hair tie back in.
Aaaaaaand the saga continues.
Wish us luck.
