When my husband goes to the grocery store, he is on a mission.
He has a list.
He is focused.
And he doesn’t “hang out” in the aisles.
I, on the other hand, am a grocery-store-hanger-outer.
I'll take my daughter, and we'll browse allllllll the snackies.
"Hmm, what looks good today, Elle?"
She hemms and hawwws over the colorful packages and finally picks one.
A new one.
"Spaceballs? Lesser Evil? $5 a bag??!! Okay, fine."
And we're on our merry way.
My newsletter is intended to be like this.
To be browsed lightly and enjoyed...
...BY ME.
*gasp*
Did I just break the cardinal rule of marketing that says it's not about me???
Maybe.
Shouldn't I just stick to the tried-and-true and focus on copywriting education??
Sure.
But that's just not appealing to me. Sorry.
I've listened to all the gurus who tell us all to educate and deliver value ALL DAY LONG.
But I just don't enjoy writing things like TOP 3 WAYS TO CONVERT A COLD LEAD IN 24 HOURS.
ChatGPT, Gemini, Grok -- these lovely folks can do all that.
What's important to me, as I've gotten older, is to be able to ENJOY doing the things I choose to do.
Like writing this newsletter in a way that's fun for me.
Like grocery-store-hangouts with my favorite (and only) daughter.
Because isn't that ultimately how you build a life you enjoy?
By changing what you don't like into something you DO like?
YES!!
So, if you'd like to finally start enjoying writing your weekly newsletter, I highly recommend including personal stories.
And if you need help segueing your story into a low-pressure sales pitch, this copywriting guide is a good place to start.
