This is so obvious I almost didn’t bother writing it.
But seriously, when you’re out of content ideas, share a Before & After.
People love them. Why?
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You see the transformation instantly (ever fast forward HGTV just to get to the big reveal? I do).
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You picture your own life/business looking like the “after.”
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It sparks curiosity (see the first bullet above)
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It’s a quick story: problem → fix → outcome.
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It makes buying easier. Seeing proof removes doubt.
It’s common with designers: here’s the old logo, old website, old brand, and now here’s the new and improved version.
But you can do this in almost any industry.
✅ Coaching: your “before & after” can be a testimonial. When you reach out to clients, ask them, "Where were you before you found me?" And then ask, "Where are you now?" Make sure to get them to answer both questions.
✅ Fashion: show someone in a solid color vs wearing your bold, patterned dress. Then explain how solids are safe, but for a girls’ trip or summer vacay, playful prints make you FEEL a bit more special, confident, and pictures will come out looking so much more vibrant.
✅ Videography: compare a video clip you took from your phone to a professionally shot, edited video.
You don't always need to keep talking about how incredible your products and services are.
Sometimes you just need to show the change.
Here are some ways I do this on Instagram.
Check out this post, this post, and this post.
Enjoy!
