Description
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Learn how to use client insights (testimonials, surveys, post-purchase client interviews) to write website copy that resonates with your ideal clients.
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Client insights open your eyes to their real pain points and desires so you can craft a unique messaging strategy that connects and converts.
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Want to completely revamp your messaging angle? Or maybe you simply want to incorporate client insights into existing copy. This guide is great for both.
What you’ll get
Real Examples
Here's what you get in this issue!
- 7 things what you can do with a single testimonial
- 2-3 examples of what you can do with client interviews
- 1 easy way to use AI to help identify unique messaging angles and how to integrate that into your existing messaging
- Mixing words and phrases from your testimonial into existing messaging
- Example of what to do when you’re selling products (not services)
- Quick tip on collecting more testimonials
Short, Punchy Content
- No long-winded explanations. We are straight to the point here!
Actual Deliverable
- 115-page PDF with examples you can replicate in your messaging!
Secret Bonus
Can't tell you what it is, but normally, I charge $100+ for this service. Oops, I've already said too much!
Perfect For...
🔸 Entrepreneurs who have trouble coming up with a unique messaging angle
🔸New copywriters who want to learn how to use client insights to improve your client's copy
🔸Small businesses considering hiring me as their copywriter and want to see my thought process, skills, and work in action.